Darren Henderson, Managing Director of the design consultancy Jason Bruges Studio, teamed up with Middlesex Product Design and Engineering students to create an interactive designed telephone box as part of an open-air art exhibition.
The creative Middlesex students Darius Duke and Will McGrath worked with Darren to produce the interactive designed telephone box called 'Poppy field', which was displayed across London to celebrate the 25th anniversary of ChildLine. The students used red LED lights to 'digitally paint' the box red. The lights shining back on the box (pictured) formed light patterns reminiscent of poppies, with small buttons used to create dark shadows at the centre of each flower. The boxes were then auctioned off to raise money for ChildLine. Darren and his team of Middlesex students saw their design was sold for more £1000 after attracting more than 20 charity bids.
Darren said: "The studio relies on a team of extremely creative individuals that act as a multi-disciplinary team. For the studio to be successful in the future we will need to continue to involve young creatives such as Darius and Will as we grow and develop. They were fundamental in the completion of the project after a number of very late nights!"