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    Graduate's worldwide design

    Kieron-Scott Woodhouse, Product Design graduate

    Chief designer of the world's first bamboo smartphone 

    Kieron-Scott developed the world's first bamboo smart phone 'Adzero', while he was studying his degree at Middlesex. He saw his phone sold at outlets worldwide after his innovative design was noticed by a technology entrepreneur from China in online forums, who wanted to bring his ideas to life.

    "Without the help and support from Middlesex I wouldn't be in the position I am now, with my own product development company", said Keiren-Scott, who further developed his industry skills by doing a placement at the University as part of his course.

    Kieron-Scott says that the most rewarding and challenging part of his programme was working with real industry clients: "I feel that the emphasis on this really pushed me to a level other Universities may not have".

    "The whole experience so far has been incredible and completely unexpected" added Kieron-Scott.   

    Kieron-Scott is fulfilling his role as Chief Designer for his company AD Creative, and has moved his company's offices into the Google Campus, known as the hub for technology start-ups.

     "It's so exciting to have moved into the Google campus.  We're surrounded by other pioneering new technology companies so it's a really innovative environment to be in.  We've had such an incredible reception since announcing our new phone. We've featured on news and design websites that all designers dream about getting on to."

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