The annual awards see students tackle live briefs from retailers and brands, this year the design challenges were set by Adidas, Majestic Wine and Pret A Manger. Sports group Adidas called for a retail environment that could connect with the creative customer of tomorrow, while celebrating the brand’s long heritage. The brief was directed at a teenage customer.
Ka Wing Chan’s entry brought a sense of energy and dynamism that impressed judges from the outset, creating the impression of movement and space that set it apart. “It has a strong story-telling dynamic and clarity. It feels like a new world, the future,” said the judging panel.
Second year BA Interior Design students Hannah Stauch and Roxanne Stone were also shortlisted for the Adidas brief with Hannah receiving a commendation from the judges who described her work as “a sensitive, lovely design.”
David Fern, Middlesex University London’s Director of Programmes for Interior Architecture and Design said: “This competition was a fantastic opportunity for our students to engage with a 'real' client on a 'real' design brief.
“As part of the competition process the students were allocated a mentor from an established design practice to consult with in addition to their regular tutors. This is the first year that Middlesex has entered the competition and we are very proud of our students’ success.”
Retail Design Expo is Europe’s leading annual event for innovation and inspiration in retail design, visual merchandising, marketing, architecture and shop fitting.