Researcher Ali Kutay Eryigit, a 2012-2013 MBA alumnus, is observing the factors that affect brand and product strategies in international markets.
His last article was published under the title of new ideas and research in the Harvard Business Review Turkey in April 2017. He is working on new marketing model which he hopes will be a milestone in the marketing world.
He kindly asks for your valuable participation in this research. There are 21 brief survey questions, and each question has 2 choices.
Thank you for your valuable participation in this survey.