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    Fashion Students star in Channel 5 Asda Documentary

    16/01/2020
    Three MDX students modelled and reviewed the George clothing range in a programme exploring the retail giant's success.

    The BA Fashion and Textiles undergraduates appeared on the recent Channel 5 programme ‘Inside Asda’ in a segment which compared the brand’s George clothing range to high street rival Topshop.

    The students were beaming after the programme aired on Monday January 6 with family and friends bombarding them with text messages.

    Let's hear about their experience:

    Miles Daniel gave his expert view on Asda’s George clothing on a panel with two other fellow students, while Courtney Wilson and  Mihai modelled the clothes.

    Miles, who is in his final year, said: “There was a lot of filming, something like six and a half hours of footage was reduced into around two minutes, but it was a really good experience.”

    He said being involved had ‘opened his eyes’ to the design process and the level of detail in clothes on the high street.

    In the segment, the panel including Miles were much more favourable to the clothing from Topshop because they felt it appealed to a younger audience.

    However, after the judging, to the students’ surprise, it was revealed that the clothes from Topshop cost around £440.40 in comparison to similar items from Asda which are valued at £224.50.

    Courtney Wilson (above) who modelled the clothes and is also in her third year, said colleagues at Mr Porter where she works as a website merchandiser were stunned to see her on the television.

    She said: “It was so exciting, they were all asking how I got involved.”

    First year student Popescu Mihai (above)  who also modelled, watched the documentary from Romania where he had spent the Christmas and New Year break with family.

    He said: “I was so interested to see myself on the programme and it was a little emotional.

    “My family were saying they were ‘very proud of me’.”

    While Miles, Courtney and Mihai might not be rushing out to start buying all their clothes from Asda in future, they praised the ‘accessible and affordable’ George range.

    The opportunity arose after the documentary makers approached BA Fashion & Textiles course leader Jodie Ruffle and filming took place at studios in Hackney, East London, in October last year.

    Jodie Ruffle, Fashion Lecturer, said: "We’re very proud of how enthusiastic and professional all three of the students have been from the start, and I thought they came across brilliantly on TV."

    Learn more about studying fashion at Middlesex and follow the MDX Fashion Instagram page.

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